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Brooks Brothers
Modern Interpretation of Classic Style
- Proje Tipi: Textile
- Construction Area:
- Location: Alanya
- Completion Year:
During the concept design process of the textile section in the shopping mall, the corporate retail standards maintained by Brooks Brothers stores for years, category-based product placement strategies, and visual merchandising principles were reviewed as references.
During the concept design process of the textile section in the shopping mall, the corporate retail standards maintained by Boyner stores for years, category-based product placement strategies, and visual merchandising principles were reviewed as references.
In this context, spatial flow, customer circulation paths, product group positioning, window/aisle design, balance of color and texture usage, and segment-based presentation logic were structured according to Boyner’s modern retail model.
Thus, the shopping experience has been transformed into a structure where brands stand out, category transitions are clear, customers can move easily using the guidance system, and the overall brand perception of the mall’s textile area is strengthened.
During the concept design process of the textile section in the shopping mall, the corporate retail standards maintained by Boyner stores for years, category-based product placement strategies, and visual merchandising principles were reviewed as references.
In this context, spatial flow, customer circulation paths, product group positioning, window/aisle design, balance of color and texture usage, and segment-based presentation logic were structured according to Boyner’s modern retail model.
Thus, the shopping experience has been transformed into a structure where brands stand out, category transitions are clear, customers can move easily using the guidance system, and the overall brand perception of the mall’s textile area is strengthened.
